The March for Science is in One Month – Here’s a Reminder Why It Matters
Mar23

The March for Science is in One Month – Here’s a Reminder Why It Matters

Read in 3 minutes Note: I’m not in anyway affiliated with the March for Science or its organizers. I just think we’d all benefit from more science in our lives. For the next 30 days, posts on Logic is Life will be in appreciation of science or provide some information about the march. It doesn’t seem very sensible that electrons would behave the way they do. You might think of electrons as the orderly balls of matter...

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Cognitive Bias: Zeigarnik Effect – Remembering Interrupted Tasks
Jan27

Cognitive Bias: Zeigarnik Effect – Remembering Interrupted Tasks

Read in 3 minutes Imagine you’re working on a puzzle. You know that a bunch of researchers are watching to see how you complete this puzzle. Half way through, you’re interrupted. The researcher asks you to do something else. Later that day, the researcher asks you about the puzzle. More specifically, they ask you to remember details about the puzzle. How well do you think you’ll do? What if your results were compared...

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How Logic is Used in Marketing
Jan26

How Logic is Used in Marketing

Read in 3 minutes There is a company, there is a Marketing department, and there are team members within that Marketing department. Amy, Steve, and Miranda are all employees on this team. They’re working on a landing page. What’s a landing page? It’s the page you see after you click on an ad. The landing page needs to convince you to do something and it has to convince you to do it fast – before you click away....

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4 Words That Are NOT Synonymous With “Logic”
Jan23

4 Words That Are NOT Synonymous With “Logic”

Read in 6 minutes  Logic is a misused word. I hear people throwing it around all the time. This is illogical, that’s illogical, “No, a fallacy isn’t a lapse in logic.” Logic does not mean, “makes sense,” or “sounds reasonable to me.” It is a very specific thing. logic nounreasoning conducted or assessed according to strict principles of validity. Strict principles. You do not get to...

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A True Conclusion Does Not Mean a Valid Argument
Jan18

A True Conclusion Does Not Mean a Valid Argument

Read in 3 minutes Alright guys, I’m going to get all technical for a minute – BUT I promise to break it down so that anybody (yes, anybody) can follow it. And there will be a payoff – you’ll be able to see how true conclusions don’t always mean that what you (or someone else) said was logical. Let’s talk about the most basic structure of a logical argument: If p, then q. Don’t run away! Come...

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